Patient Registry & Phase IV Surveillance Solutions

What is ClinicalPursuit?
Rapid, Clinical Data Capture,
Real-Time Analysis,
Information You Can Act Upon.
If you are in the
business of collecting clinical data and/or marketing
pharmaceutical products AND HAVE NOT considered using a
patient registry to help in the process.... you could be
seriously hampering your productivity and quite possibly
your profitability.
Patient Registry
software represents a unique and powerful method
for the collection of observational or epidemiologic data,
and are becoming a widely adopted business tool in the
pharmaceutical, medical device, biotechnology, academic and
private healthcare settings.
Private Providers and Academic Medical Centers are using
this post-approval research to accelerate innovation, produce
faster knowledge gains and alert companies to potential
problems quicker than any other available tool.
Today, the pharmaceutical industry is as
competitive a market as ever. Every step that you take
to achieve a competitive edge must be calculable, measurable
and leverageable so that you can maximize your resources and
ROI. Every dollar counts. You must hold
every dollar that you spend accountable to you and your
company. Every dollar spent must be trackable and must be
returning to you a profit.. either through increased revenue
or by way of more exposure for your company and your
product(s).
In its truest form, a registry will improve
your awareness of patient outcomes and provide you with a
clearer understanding of how your drug is performing in the
marketplace.
But what else.....?
I. New Product Launch?
Discover How to Leverage a Patient Registry Software System
to Cut Market Research Timelines.
On average, market research usually requires
very long timelines and the research must be repeated to
ensure the information that is returned is useful.
Information collected through this process does not allow
for quick "action" to be taken to improve marketing and
sales effectiveness.
Having a "strategic" patient registry
software system in place empowers you to speed up those
timelines , making you much more effective. When a registry
is properly leveraged, everything that happens as a result
of your marketing can and will change for you, your team and
your company. Here are a few of the serious, leverage-able
advantages and opportunities that become visible once the
wheels are in motion.
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Real-time data collection & analysis produces
rapid readouts of marketing campaigns, field sales
implementation, or other external factors |
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Ability to use trend information to quickly
identify competitive effects, and to create and
implement retention programs. |
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Allows you to create some serious "noise" and
excitement around your product - focus on success
and improving outcomes |
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Unlimited potential to present new data through
presentations, publications (data results, insights
and case studies) and posters |
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Provides your investigators with powerful tools to
develop their own insight into understanding
diseases, treatment trends and outcomes |
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Create Registry "events" and meetings, roundtables
and supplements |
II. How Can a Strategic Patient
Registry
Help to Give You a Competitive Edge?
A strategic patient
registry is a powerful tool for gaining customer /
physician loyalty. A registry allows you to create an emotional
tie for "wanting" to use your product and get better clinical
results, by providing physicians with a strategic analysis
tools that assist in their own practice's disease management.
This is turn enables you to strengthen your brand loyalty and
help keep physicians from switching to other similar products -
allowing you to literally "block" the competition . But there
are other advantages as well.
When you begin to create a "community" around
your product, you foster a consultative selling role for your
sales representatives . How difficult is it to get an audience
with your customer?
III. Building Customer
Loyalty.
Physicians want-and-need drug and treatment
information from pharmaceutical companies, but they also
want to receive that information on their own time and at
their own choosing.
With more and more drugs being introduced
into the marketplace, actual face-to-face time with your
customer is becoming increasingly more and more difficult to
secure.
That is... unless of course, you have
something of "real" value to offer them...
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"The
data analysis
tools intrinsic to
ClinicalPursuit
are
invaluable.
"
"Using this
system, we have been able to
present our
practice data
to other members of the medical
center
and
ophthalmic community in a
timely fashion with
limited added
effort and
preparation.
The members
at Global Vision Technologies
are effective
team
builders. Rather than present a
pre-packaged product,
they offer a
flexible solution that can be
molded to the specific
application and user
group."
~ Dr. Paul Griggs,
M.D.
Retina Specialist
Virginia Mason University
Seattle, WA
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Providing your clients with something as valuable as a
Registry and improving your ability to gather clinical data and
perform effective market research are three mission critical
reasons why a ClinicalPursuit system should be in your
technology arsenal.
To receive more information, download our
Special Report and discover how ClinicalPursuit, GVT's
Strategic Patient Registry System can:
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Capture data rapidly, securely and safely |
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Bolster your sales |
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Provide a real competitive edge |
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Help sustain market share |
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Improve patient analysis |
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Improve reporting |
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Improve physician loyalty |
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Improve brand loyalty |
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Lock out the competition |
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Position your product for success |
Find out how our patient
registry software solution, ClinicalPursuit
can help you maximize your effectiveness and
productivity.
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