Prescription Data Analysis Tools

Turn Your Prescription Data Into Actionable Information, Instantly.

A Definite Need Exists for Market Intelligence in the Pharmaceutical Industry...

In the highly competitive and fast-paced pharmaceutical industry, companies need to use whatever means available to them to gain a competitive advantage in their marketplace. Solid market data analysis is absolutely critical to fast market penetration of new products. Companies must be able to identify new trends and react swiftly to be able to gain an advantage over their competitors.

The sooner you can recognize your competitors' inroads and what caused them, the better you can respond.

Sales Force Territory Mapping

Sales force productivity is a hot topic. Sales managers are feeling
the pressure (like most managers) to "do more with less."

Good territory alignment is important for several reasons. Good sales territories enhance customer overage, increase sales and allow for fair performance evaluations and compensation.

Having the proper alignment tool for sales, service and franchise management, helps sales managers design, analyze, align, realign and manage geographic field territories. If territories aren't aligned properly, you're wasting resources and losing revenue.The sooner you can identify your 'model" territories, the more productive and competitive you will be.

"After one of the most expensive and ribald advertising blitzes in drug industry history, Levitra, the new impotence treatment, has in less than a month captured half of Viagra's market share among new prescriptions."

New York Times, September 18, 2003

Translation.... Time is money in pharmaceutical promotion.

What Are You Doing to Close the Loop Between Promotion and Prescription
and Move Quickly to Remain Competitive?

PIONEER is a web based prescription analysis system that not only will help you align your sales force territories, it will also track actual drug use by physicians and place that information at your fingertips - on demand.

The use of the Pioneer system results in an increased level of efficiency in how an organization manages and processes data, allowing reallocation of existing resources for new product development and reducing overall development and implementation cost.

Adopters of PIONEER can use the information to quickly adapt to market events, and better assess and tune their marketing activities for maximum impact.

A Highly Advanced, Cost-Effective, Web Based Solution.

PIONEER's prescriber analysis tool provides a tremendous advantage to pharmaceutical and healthcare institutions.

PIONEER allows users to interrogate, identify and extract prescribing behavior data in a simple to use, point and click "wizard" approach. Best of all, the system can be integrated to gather data from existing company or external database sources - enabling complex cross-tabular analysis. PIONEER gives you the ability to explore your prescription data in a familiar context and create individual reports that answer your specific business questions quickly and easily.

PIONEER delivers fast, actionable information. The outcome is rapid and cost-effective sales deployment and marketing program implementation.

Ease of Use

PIONEER provides an easy to use , pure-HTML web interface. It uses widely accepted web interface standards such as navigation bars, search boxes, and paging increments that can found in most of the popular web site search engines and is very secure. This familiar web interface reduces the need for end-user training and maximizes user adoption. Anyone who is familiar with general Internet usage and navigation can use PIONEER to analyze IMS® prescription data. The application is accessible to anyone who has access to the Internet.

In addition to its ease of use and rapid data analysis functions, PIONEER has the flexibility and control to update new information regularly.

Now you can perform a meaningful level of 'ad hoc' query and prescriber analysis against your data warehouse - without any technical knowledge of the underlying complexity of database technology or structure. Sales territory alignment information can quickly be applied to the system enabling rapid evaluation of prescription impact on various sales territory configurations.

Rapid Feedback

Using prescription data to improve sales productivity quickly is key. Most large-scale business intelligence applications are built to deliver operational reporting in a manner that is not strategically optimal to quickly measure benchmarks and evaluate sales and marketing programs. Today's organizations realize that in order to turn the vast amount of data into "insight", they need to find trends and correlations between the underlying data, quickly and easily. The PIONEER Platform was built to support the most sophisticated analyses to allow clients to draw valuable conclusions from a mass of undifferentiated data and produce actionable insights into the nature of their business, instantly.

Intelligence Tools

PIONEER supports advanced Statistical and Data Mining capabilities. PIONEER's cutting-edge functionality was modeled on four key components:

1. Data Access and Filtering : All underlying data can be filtered and correlated based on the client's initial data criteria selection(s). The data goes through a filtration process and key information can be extracted, analyzed and compared immediately.
   
2. Establishing Benchmarks and Defined Queries : Ability to calculate initial insights into the data quickly and easily. This enables the users to determine which areas of analyses to explore further, and provides a roadmap for further investigation. All ad-hoc queries are saved and easily accessed and modifiable for future data integration, updates or comparisons.
   
3. List Building: The system allows users to interrogate, identify and extract individual prescriber level lists quickly and easily.
   
4. Profile Your Customers: Ability to identify prescribing habits and behavior patterns to enrich the client's experience and drive competitive advantage.
   
5. Territory Mapping: By profiling your best customers, you can use your analysis to automatically create your territories, allowing you to create the right "sales target areas", for maximum impact.

Do you want to have a real competitive edge?

If you want to turn your prescription data into information you can instantly act upon, PIONEER delivers.