Our friends over at Influence at Work have shared with us an outstanding article written by founder Dr. Robert B. Cialdini, best selling author of INFLUENCE - The Psychology of Persuasion.

In the article, Dr. Cialdini describes his well known techniques and strategies for influencing people - and how to develop a fundraising system using the power of persuasion. 

Learn how non-profits are elevating "fund-raising" to a new science.

You can download "The Power of Persuasion" by Dr. Cialdini - from the Stanford Social Innovation Review here.